Crystal Street

My style is simple, it’s discrete, it’s documentary. But what exactly does that mean for you? I document an event, an occurrence or a situation that reflects the message you hope to convey, and then I document the moments of interaction, expertise and action as they unfold.
When you hire me, you’re getting a professional artist to document your world through unplanned, non-cliched works of art that reflect your brand, your personality and your narrative. The camera is an extension of my vision and it’s how I interpret the world. I see my world in black and white, I see light, I see composition.
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I’m a wordsmith. I’m a storyteller. I love the narrative and I am wordy. My writing is unique, it’s personal, it’s raw and, at times, brutally honest. My editorial writing has graced the pages of regional publications on the Outer Banks of North Carolina, in Richmond, V.A. and in the Rockies of Colorado. During my visual communications studies at UNC, I absorbed AP Style, the art of news writing and the craft of public relations writing.
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As a business, you attract customers to your work through a multitude of advertising venues. Once their eyeballs are on your website- how do you convert them into a customer? You tell them why your company rocks, why you are the best person for the job, why your product crushes all the competition into pixy dust. You show them your passions- manifested in the business you built from nothing and poured your heart and soul into over the course of your adult life. And how do you this?
Using your voice, images of your company in action and a little video of you in motion to tie it all together. I call it- MULTIMEDIA BRANDING. AND YOU NEED IT!!
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Social media isn’t the red-headed step child vomiting useless information all over your computer monitor and clogging your news feeds with Farmville updates. Well, maybe some days. But, seriously, social media- when implemented properly- can help focus eye balls on your products, give them valuable information to consume and convert them to clients. Period.
But, for social media to work, you need a strategy. You need to present your brand in a cohesive manner across all platforms, through messages, logo/image consistency and funneling of your audience throughout your social media platform in the right circles.
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